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Eli Lilly Japan to Target Orthopedic Surgeons in Promoting Forteo

October 25, 2010
Eli Lilly Japan plans to target mainly orthopedic surgeons in the promotion of Forteo (teriparatide), Japan's first treatment for osteoporosis with osteogenesis promoting effects launched on October 1. The company will stress the convenience of a pen-type injector and encourage…

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