Kowa Pharmaceuticals America (KPA), a US subsidiary of Kowa Company, Ltd. (KCL), launched its cholesterol-lowering drug Livalo (pitavastatin) on June 28 in the US. Livalo will be copromoted with Ely Lilly and Company aiming at sales of \100 billion in…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





