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Novartis Confident of Being Able to Differentiate Equa from Other DPP-4 Inhibitors
Novartis Pharma launched the DPP-4 (dipeptidyl peptidase-4) inhibitor Equa (vildagliptin) on April 16. Equa is the company's first product in the field of diabetes.In an interview with Jiho, Inc. on the same day, Yoshiaki Aono, head of the Sales Division,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





