According to IMS Health's MIDAS, the share of generics on the market for off-patent drugs was approximately 24% on a volume basis in Japan in 2008, about one quarter of the share in the US. This data was announced at…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





