The Japan Self-Medication industry (JSMI) announced the revision of its voluntary guidelines for advertisements of OTC drugs at the 13th OTC Drugs Advertisement Seminar recently held in Tokyo. In response to the amended Pharmaceutical Affairs Law (PAL), which came into…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





