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Boosting Awareness of Migraine Key to Maxalt Promotion: Eisai

September 29, 2003
Eisai launched Maxalt (rizatriptan), Japan's fourth triptan migraine treatment, on September 24. In comments made on September 17, Noriyuki Nakanishi, director of Eisai's Product Planning Department, pointed out that "Many migraine patients are trying to get by using OTC drugs…

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