The advertising powerhouse Dentsu Inc. has developed a new tool for pharmaceutical and medical device manufacturers designed to improve their use of advertising media aimed at doctors. The new tool proposes which combinations of advertising media to use to increase…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





