Bayer Yakuhin recently introduced "Frontline," a new marketing support system designed to improve MRs' efficiency by centrally managing information related to sales, marketing and immediate PMS. The system uses personal digital assistants (PDA) rather than laptop computers to make the…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





