Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Novartis Refocusing Marketing Efforts on Zaditen
Novartis Pharma's antihistiminic allergic disease treatment Zaditen (ketotifen fumarate) is once again becoming a high priority for the company. Launched in 1983, Zaditen is Novartis' No. 5 product with sales of \19 billion on an NHI price basis in 2002,…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…