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Will the FY2002 Medical Fee Revision Promote Use of Generics? - Strategies of Major GE Makers - (2)
Nichiiko Pursues"Branded Generic" Business Strategy Nichiiko Pharmaceutical established a three-year business plan last year and has been actively acquiring long-listed original products from research-oriented companies ("branded generic" business). Because of the revision of medical fees this year and the expected…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





