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Will the FY2002 Medical Fee Revision Promote Use of Generics? - Strategies of Major GE Makers - (2)
Nichiiko Pursues"Branded Generic" Business Strategy Nichiiko Pharmaceutical established a three-year business plan last year and has been actively acquiring long-listed original products from research-oriented companies ("branded generic" business). Because of the revision of medical fees this year and the expected…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





