An increasing number of generic houses in Japan are embarking on the brand generic business, following US generic manufacturers, in order to enter into a business relationship with new customers by taking over long-listed original products and unprofitable products from…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





