Kowa was putting its sales force heavily behind its hyperlipidemia drug Parmodia (pemafibrate) in June, which was launched on the first day of the month after skipping three rounds of price listing since its approval last July, market research firm…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





