As Bayer Yakuhin ratchets up its digital transformation initiatives, the company has launched a pilot program on the use of artificial intelligence in sales rep support functions, aiming to quickly deliver information needed for physicians and patients, President Heike Prinz…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





