BUSINESS
Bayer Japan Taps Big Data to Shorten Trial Site Selection by 1-2 Months; 2015 Sales Up 12.2%
As it ramps up its digital health initiatives, Bayer Yakuhin has developed an in-house system that capitalizes on “big data” to pick trial sites best suited to its planned clinical programs and research collaboration partners, the company’s open innovation chief…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





