BUSINESS
Interview: GSK’s New Evaluation System for Sales Reps Helps Deliver Science-Based Message
The Japan unit of GlaxoSmithKline ditched sales figures from its medical rep evaluation system in 2015 as part of its global efforts to revamp the rep compensation program and move to a scheme that focuses more on proper communication with…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





