BUSINESS
Interview: GSK’s New Evaluation System for Sales Reps Helps Deliver Science-Based Message
The Japan unit of GlaxoSmithKline ditched sales figures from its medical rep evaluation system in 2015 as part of its global efforts to revamp the rep compensation program and move to a scheme that focuses more on proper communication with…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





