BUSINESS
Interview: GSK’s New Evaluation System for Sales Reps Helps Deliver Science-Based Message
The Japan unit of GlaxoSmithKline ditched sales figures from its medical rep evaluation system in 2015 as part of its global efforts to revamp the rep compensation program and move to a scheme that focuses more on proper communication with…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





