PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
BUSINESS
Interview: GSK’s New Evaluation System for Sales Reps Helps Deliver Science-Based Message
The Japan unit of GlaxoSmithKline ditched sales figures from its medical rep evaluation system in 2015 as part of its global efforts to revamp the rep compensation program and move to a scheme that focuses more on proper communication with…
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