Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Interview: GSK’s New Evaluation System for Sales Reps Helps Deliver Science-Based Message
The Japan unit of GlaxoSmithKline ditched sales figures from its medical rep evaluation system in 2015 as part of its global efforts to revamp the rep compensation program and move to a scheme that focuses more on proper communication with…
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Japan is finally launching technical discussions on its cost-effectiveness assessment (CEA) system. A health ministry-funded research group is set to…
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