The global race to develop so-called “double G” and “triple G” agonists is heating up to boost the efficacy of…
BUSINESS
Sizzling DOAC Market - 4: Companies Aim to Differentiate Their Products through Quality of Information
Though the efficacy and safety data for the four direct oral anticoagulants (DOACs) differ from product to product, this might not be enough to differentiate them clearly. What points will their marketing strategies emphasize? What can we expect to see…
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