BUSINESS
Sizzling DOAC Market - 4: Companies Aim to Differentiate Their Products through Quality of Information
Though the efficacy and safety data for the four direct oral anticoagulants (DOACs) differ from product to product, this might not be enough to differentiate them clearly. What points will their marketing strategies emphasize? What can we expect to see…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





