BUSINESS
Sizzling DOAC Market - 4: Companies Aim to Differentiate Their Products through Quality of Information
Though the efficacy and safety data for the four direct oral anticoagulants (DOACs) differ from product to product, this might not be enough to differentiate them clearly. What points will their marketing strategies emphasize? What can we expect to see…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





