Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
BUSINESS
Interview: Bayer Yakuhin Chief Spearheading Initiatives to Trigger Behavior Change in Employees
Bayer Yakuhin has launched what it calls the Better Life Initiative to help employees acquire patients’ perspective and bring out changes in their behavior and corporate culture. President Carsten Brunn sat with us to expound on the goal of this…
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