BUSINESS
Interview: Bayer Yakuhin Chief Spearheading Initiatives to Trigger Behavior Change in Employees
Bayer Yakuhin has launched what it calls the Better Life Initiative to help employees acquire patients’ perspective and bring out changes in their behavior and corporate culture. President Carsten Brunn sat with us to expound on the goal of this…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





