BUSINESS
Bayer Japan Revs Up Drive to Spark Behavior Change, Offers Patient Insights to Back Office Staffers
Bayer Yakuhin is running a unique initiative to provide their back office employees with first-hand opportunities to learn about patient needs, hoping these experiences would help them become more patient-centric and eventually transform its corporate culture. The Japan pharma arm…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





