BUSINESS
Bayer Japan Revs Up Drive to Spark Behavior Change, Offers Patient Insights to Back Office Staffers
Bayer Yakuhin is running a unique initiative to provide their back office employees with first-hand opportunities to learn about patient needs, hoping these experiences would help them become more patient-centric and eventually transform its corporate culture. The Japan pharma arm…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





