1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Ono Fires Back to 1.75 Trillion Yen Guesstimate, Puts Opdivo Sales at 126 Billion Yen
Ono Pharmaceutical on April 11 moved to rebut an emerging speculation that its immuno-oncology drug Opdivo (nivolumab) could cost 1.75 trillion yen for its lung cancer indication by unveiling its own sales forecast a month ahead of schedule. In the…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…