COMMENTARY
Global Pharmas Casting Colder Eyes on Japan Market; PhRMA, EFPIA to Up Lobbying Efforts with Govt, Ruling Parties
A few years ago, Japan’s drug market was attracting massive foreign investments. While other major markets showed tepid growth, Japan introduced a price maintenance scheme for on-patent drugs and positive measures to reward innovation, prompting global mega pharmas to ramp…
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COMMENTARY
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





