COMMENTARY
Global Pharmas Casting Colder Eyes on Japan Market; PhRMA, EFPIA to Up Lobbying Efforts with Govt, Ruling Parties
A few years ago, Japan’s drug market was attracting massive foreign investments. While other major markets showed tepid growth, Japan introduced a price maintenance scheme for on-patent drugs and positive measures to reward innovation, prompting global mega pharmas to ramp…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





