BUSINESS
Shift to Specialty - 1: Drug Makers Urged to Retool Strategies amid Govt Pressure, Dismal Biz Environment
Specialty pharmaceutical companies demonstrate their presence by specializing in the development and marketing of unique drugs or drugs in specific fields. For some time, mid-sized drug makers in particular have been interested in this business model as a survival strategy.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





