BUSINESS
Map Software Used to Reorganize MRs’ Marketing Territories Boosts Operating Efficiency at Pfizer Japan
Pfizer Japan’s Established Product Business Unit uses map software when it reorganizes its MRs’ marketing territories. The software helps increase MRs’ operating efficiency and reduces costs related to the reorganization of their marketing territories. Previously, the unit utilized the services…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





