BUSINESS
Importance of Personal Relationships, Low Use of Generics Contribute to Persistence of SOV Model in Japan, but Change is Likely
While pharmaceutical companies invest more and more of their marketing resources in new drugs, they still continue to assign a large number of MRs for marketing of drugs such as those for lifestyle diseases, placing great importance on the share…
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BUSINESS
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





