BUSINESS
One-product, Two-brand Marketing Comes under Fire at CSIMC; Japanese Like Competition between Partners
Following fixed-dose combination drugs, marketing of a single product under two brand names has come under fire. At a general assembly of the Central Social Insurance Medical Council (CSIMC) on August 22, Hirotsugu Miura (vice president, Japan Pharmaceutical Association (JPA))…
To read the full story
BUSINESS
- AI-Driven Target Discovery Gains Ground among Japanese Pharma: FRONTEO CEO
December 17, 2025
- Enhertu Combo Wins US FDA Nod in 1st-Line HER2 Breast Cancer
December 17, 2025
- Pfizer Releases Nurtec Migraine Drug in Japan
December 17, 2025
- Towa Lifts Atomoxetine Shipment Curbs Across All Strengths
December 17, 2025
- Daiichi Sankyo Targets Cancer Cure with IO-ADC Combo Strategy
December 17, 2025
Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





