BUSINESS
One-product, Two-brand Marketing Comes under Fire at CSIMC; Japanese Like Competition between Partners
Following fixed-dose combination drugs, marketing of a single product under two brand names has come under fire. At a general assembly of the Central Social Insurance Medical Council (CSIMC) on August 22, Hirotsugu Miura (vice president, Japan Pharmaceutical Association (JPA))…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





