BUSINESS
One-product, Two-brand Marketing Comes under Fire at CSIMC; Japanese Like Competition between Partners
Following fixed-dose combination drugs, marketing of a single product under two brand names has come under fire. At a general assembly of the Central Social Insurance Medical Council (CSIMC) on August 22, Hirotsugu Miura (vice president, Japan Pharmaceutical Association (JPA))…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





