BUSINESS
Nichi-Iko, sanofi-aventis to Copromote Lipitor Generic Aiming at Cumulative Sales of 10 Billion Yen over 5 Years
Nichi-Iko Pharmaceutical and sanofi-aventis announced on May 15 that the two companies will copromote the generic version of the antihyperlipidemic agent atorvastatin tablet 5 mg and 10 mg (original product: Lipitor). The products are scheduled to be launched in June.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





