BUSINESS
Zeria Aims at 50% Domestic Market Share for UC Treatment Asacol in FY2011
Sachiaki Ibe, president of Zeria Pharmaceutical, said at a business briefing in Tokyo on November 17 that the company aims to boost the domestic market share of its ulcerative colitis treatment Asacol (mesalazine) from its current level of 28% to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





