BUSINESS
Sato Bets on Solo Nailin Promotion, Hospital Push to Drive Dermatology Growth
Sato Pharmaceutical has begun the fully independent promotion of its oral onychomycosis therapy Nailin (fosravuconazole), rolling out an area-based marketing strategy aimed at strengthening its presence among hospitals and further expanding its market share. Nailin was discovered by Eisai, while…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





