BUSINESS
Sato Bets on Solo Nailin Promotion, Hospital Push to Drive Dermatology Growth
Sato Pharmaceutical has begun the fully independent promotion of its oral onychomycosis therapy Nailin (fosravuconazole), rolling out an area-based marketing strategy aimed at strengthening its presence among hospitals and further expanding its market share. Nailin was discovered by Eisai, while…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





