Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Sato Enters Smoking Cessation Market via Nicotinell Tie-Up with Dr. Reddy’s
Sato Pharmaceutical said on January 26 that it has signed a sales partnership agreement with India’s Dr. Reddy’s Laboratories for the quit-smoking aid Nicotinell (nicotine), marking its entry into Japan’s tobacco cessation market. The domestic market for smoking cessation aids…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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