Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
ORGANIZATION
PhRMA Chief Warns Japan Is Losing Its Appeal, Urges End to On-Patent Price Cuts
Japan’s continued drug price reductions are diminishing the country’s attractiveness as a market for innovative medicines, said Albert Bourla, chair of the Pharmaceutical Research and Manufacturers of America (PhRMA), on November 18. Speaking at a press conference during his visit…
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ORGANIZATION
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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