Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
BUSINESS
Lilly Japan Pitching Unique Benefits of Kisunla with AD Drug Now on Market
Eli Lilly Japan is set to promote its new Alzheimer’s disease (AD) therapy Kisunla (donanemab) launched last week by pushing the drug’s unique benefits while carefully ensuring that product information is properly understood by medical professionals. The company believes that…
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