BUSINESS
NHI-Market Price Gap on Narrowing Trend, but Results Remain Unpredictable
The average gap between the NHI prices and market prices of listed medicines in Japan appears to be narrowing in 2024 from last year’s 6.0%, but with wholesalers facing persistent discount pressure, the results remain unpredictable, people familiar with the…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





