Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Mounjaro, Dayvigo Again Top Sales Rep Promotion Rankings for GPs, HPs in April
The type 2 diabetes drug Mounjaro (tirzepatide) secured its top title for the second month running through April as the most heavily pitched drug for GPs, through sales rep face-to-face detailing activities, according to a monthly Intage survey. Intage’s “Impact…
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Japan’s pharmaceutical industry is undergoing a structural shift in its workforce, with the role of sales reps shrinking while production…
In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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