The type 2 diabetes drug Mounjaro (tirzepatide), which is being detailed by Mitsubishi Tanabe Pharma in Japan, was the most heavily promoted drug in March through sales rep face-to-face detailing activities for GPs, according to a monthly Intage survey. Intage’s…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





