The type 2 diabetes drug Mounjaro (tirzepatide), which is being detailed by Mitsubishi Tanabe Pharma in Japan, was the most heavily promoted drug in March through sales rep face-to-face detailing activities for GPs, according to a monthly Intage survey. Intage’s…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





