Nipro’s authorized generic (AG) version of Nexium (esomeprazole) held a share of 53% in the entire market of esomeprazole including AstraZeneca’s original product as of the end of March 2023, less than four months after its rollout in Japan, a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





