BUSINESS
Twymeeg No 1 in GP Promotion in January, Dayvigo Most Pitched for HP: Intage
Sumitomo Pharma’s diabetes med Twymeeg (imeglimin) made a quick comeback to the summit as the most heavily promoted drug in January through sales rep detailing activities for GPs, after briefly sliding to third in the previous month, according to a…
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BUSINESS
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





