Japan applied a new “zero” premium coefficient rule for the second time in the latest NHI price listing round, with four drugs falling victim to what the industry sees as yet another anti-innovation policy. Among them was Sanofi’s orphan medicine…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





