BUSINESS
Chugai to Scale Down Wholesale Promotion Spend as Portfolio Pivots to Specialty Care: CEO
Chugai Pharmaceutical is poised to downsize and streamline promotional activities on its products commissioned to wholesalers, as the company’s focus on portfolio is shifting from primary to specialty areas, President and CEO Osamu Okuda said. Speaking at a media interview…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





