BUSINESS
Detailing Activities Rise in All Promotion Channels MOM, YOY in November: Intage
The total number of detailing activities by drug reps carried out in Japan rose by 7.8% over the previous month in November, according to a monthly survey conducted by Intage. Detailing activities grew both month on month and year on…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





