Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Online Meeting Promotions Rise on Decrease in Face-to-Face Visits, In-Hospital Seminars in December: Intage
The estimated number of detailing activities undertaken by sales reps in Japan through December dropped 0.9% from November, according to a monthly survey conducted by Intage Healthcare. While the number decreased 2.7% in the GP (99 beds or less) market,…
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Japan’s pharmaceutical industry is undergoing a structural shift in its workforce, with the role of sales reps shrinking while production…
In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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