Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Post-Promotion Guidelines - 2: Takeda Evaluating “Non-Sales” Factors through Quality Conversations with Bosses
When Jiho surveyed drug makers on the non-sales criteria they use to evaluate reps’ performance, it received a variety of answers, such as interactions with doctors, product seminars, medical liaison work, and use of digital content. Some companies use organization-wide…
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