Drug reps today are facing an increasingly strong imperative to depart from traditional promotional activities simply aimed at getting doctors’ prescriptions. For these reps to shift to communications focusing on proper drug use, the key will be their performance reviews.…
REGULATORY
Japan OKs Enhertu, 3 Sakigake Drugs, Beovu, Latuda, and More
The Ministry of Health, Labor and Welfare (MHLW) on March 25 gave the green light to a slew of new medicines, including Daiichi Sankyo’s cancer drug Enhertu (trastuzumab deruxtecan) and Novartis’ Eylea (aflibercept) rival Beovu (brolucizumab). The MHLW granted conditional…
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