For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
REGULATORY
MHLW Wants to Subject Innovative Add’l Use to PMP, but No Price Raise
The Ministry of Health, Labor and Welfare (MHLW) on November 22 proposed setting up a new product criterion to reward innovative additional indications under the price maintenance premium (PMP), instead of giving price raises post-launch. The plan formed part of…
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