1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
AstraZeneca’s lung cancer drug Tagrisso (osimertinib) will fall prey to a big price slash in November basically because it sold too well. Its post-October 1 prices - prices after ad-hoc re-pricing associated with the consumption tax hike - will be…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…