BUSINESS
CureApp’s Smoking Cessation App under Review as Medical Device; Reimbursement Price Will Be Key: President
The medical IT startup CureApp has submitted its nicotine dependence treatment app, which is designed to increase the effectiveness of treatment through behavioral modification, for approval as a medical device in Japan, President Kota Satake revealed on July 5. “We’re…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





