ORGANIZATION
EFPIA Japan Chief Says CEA Selection Criteria Mar Predictability, 5 Billion Yen Sales Threshold “Too Low”
The Japanese government’s proposed cost-effectiveness assessment (CEA) scheme carries “arbitrary” product selection criteria with “too low” a peak sales threshold, which would force companies to shoulder unnecessary development costs to prepare data for an unduly broad scope of drugs, EFPIA…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





