REGULATORY
PhRMA, EFPIA Pitch Enhanced Appraisal Model for Japan HTA Plan; Chuikyo Reps Acknowledge ICER Limitations
US and European pharma trade groups on December 19 put forward a detailed proposal for Japan’s plan to roll out its version of a cost-effective assessment (CEA) scheme, calling for an enhanced appraisal framework to make up for the limitations…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





