Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Forxiga Tops 8 Promotion Channels in September, Sweeps HP Market: Intage
AstraZeneca’s SGLT2 inhibitor Forxiga (dapagliflozin) was the most heavily promoted drug in eight of 12 promotional categories in September, according to Intage Healthcare’s Impact Track survey, maintaining its strong showing after leading nine categories in August. The monthly survey asks…
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