Japan’s volume-based generic use rate reached a preliminary 90.0% in October-December 2025, up 1.4 points from a year earlier, the Japan Generic Medicines Association (JGA) said on April 6. The figure marks a record high in the association’s quarterly tally…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





