Shionogi’s Quviviq (daridorexant) and Eisai’s Dayvigo (lemborexant), both orexin receptor antagonists for the treatment of insomnia, each ranked first in three promotional channels in December, according to a monthly Intage survey. The Impact Track survey asks some 4,000 general practitioners…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





