Eisai’s insomnia drug Dayvigo (lemborexant) was heavily promoted for hospital doctors in November, topping the rankings in three promotional channels in the segment, according to Intage Healthcare’s monthly Impact Track survey. The Impact Track survey asks some 4,000 general practitioners…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





